The "MK" Difference
Hiring the right realtor *will* make you - or cost you - tens of thousands.
buyers: we will hook. you. up.
1) Choosing the right lender: origination fees, mortgage rates, mortgage title insurance, time to close, attention to deadlines, availability, appraisers, and more.
2) Choosing the right home. No commission breath here. We want you in the right home. That's it.
3) Choosing the right inspector: who to use, how to process, negotiations, timing.
4) The Appraisal Process: knowing how to handle, and create leverage in, every possible situation
5) Choosing Your Closing Attorney: title research, title insurance costs, fees
What we offer: a highly trained eye, on point intuition, a research background the relies on hard data to guide us in the right direction, and the right connections.
What to consider: Your agent's reputation and how they present, negotiate, and leverage is crucial. We also help you after close - homestead exemptions, vendors, advice, and so much more!
Sellers: We will knock your socks off.
Did you know?
Over 96% of Buyers found their home online. A Redfin case study showed that these buyers only spend 2-20 seconds per listing: 65% (13 seconds) on photos and 35% (7 seconds) on the description.
How Does This Affect You?
Sellers, 96% of your buyer base will decide in 13 seconds or less (mostly from photos) whether or not to schedule a showing. Everything matters: the photographer, the photos used, pixels, light, order, staging, area photos, the specialized shots (editorial, area, amenities, drone, etc.).
The "description" is also valuable real estate: proximity to major roadways, school districts, parks and attractions.
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I've got a passion for marketing, data, and analysis and a significant understanding of staging, psychology tactics, and strategy, and I use this conceptual knowledge to leverage, and best position, my sellers' homes. It's why we spend so much time (and invest) in the front end. It's also why our days on market consistently beats the average, and our average Seller received 1.4% more in 2023. (At a $400K price point, that's an extra $5,600!)
Staging: We've got stories for days.
A house sells 73% faster when it is staged, and owners typically find a 300% return on investment for professionally staged properties.
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Staging for the average number of rooms typically
costs $2500-$3000, but my sellers who have followed my advice to stage have ALL broken street or neighborhood records by tens of thousands.
Light Staging - we provide!
We provide free light staging to our clients (from our storage unit), offer to position your furniture for maximum results, and help you cut a clean look so that you have the listing whose door is getting knocked down.
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STORY TIME: One Snellville listing had 1+ showing per day for 30 days and 5-star reviews but only one lousy offer. We re-arranged the furniture and artwork and had 3 great offers in 3 days! Many more stories like this. Just ask!
Marketing: getting it right the 1st time.
What you don't know CAN kill you (well, your results). We bet you didn't know some of the "naughty" things realtors out there are doing to sellers. In a bid for transparency:
- Realtors will sometimes choose not to post your listing to one MLS or the other because it costs them more, cutting down on the buyers who see your home.
- Over 50% of realtors don't use professional photographers because they don't want to spend the money. But it costs YOU an average of $12,000 *minimum* on a $400,000 listing if they don't.
- Sometimes, realtors will put "private comments" in your listing threatening to reduce buyers' agents' commissions if they open the door for the buyer. This is an automatic deterrent and is a greedy game of "gotcha" that is never in your best interest.
If you hire us to sell your house, we are there to invest in your listing and support you in the process every step of the way.
